Offer-order transformation
Explore the pathways to a modern
world of offer, order, settle and deliver.
Sabre is transforming travel retailing
The move to an offer, order, settle and deliver (OOSD) model will provide the experiences travelers demand – opening a world of new opportunities for airlines. With SabreMosaic™, airlines can build this future today. Here’s more insight into the OOSD transformation and what it means for your airline.
Transitioning to offer, order, settle and deliver
The transition to offer and order-based retailing is a multi-year industry-wide undertaking, with individual airlines at different stages of the transformation journey. Explore our approach and assess your current retail strategy.
The transformation to OOSD is accelerating
Vincent Coste
Chief Commercial Officer
Partnering with Sabre has been instrumental in bringing our vision to life. Their expertise, innovation, and commitment to excellence make them the ideal partner as we embark on this journey to become the first airline to operate on full offer and order technology. This collaboration ensures we are equipped to meet the evolving needs of our customers and to deliver a truly differentiated experience. Sabre’s intelligent solutions act as the catalyst for our offer and order platform, and we are excited to continue working together to achieve our ambitious goals.
David Hogarth
Chief Information Officer
To stand out in Australia’s competitive airline market, we’re doubling down on innovation and the power of technology to deliver wonderful traveler experiences. SabreMosaic is future-focused and customer-centric, and will propel us to new retailing heights.
Marcial Lapp
VP of Revenue Engineering
At American, we are putting the customer at the center of everything we do. A big part of our transformation toward convenient, consistent, and connected travel journeys for our customers is the transition to modern technology, including Offer and Order Management solutions. We look forward to continuing our collaboration with Sabre on a proof-of-concept for SabreMosaic that keeps a seamless traveler experience at the core.
Jiri Marek
CEO
As we continue to embark on our journey to further modernize our retailing strategies, Air Serbia is proud to partner with Sabre. We are committed to providing real-time content and personalized experiences to our customers, and Sabre’s innovative technology serves as a foundational enabler of our offer and order ecosystem. Sabre solutions empower us to extend our reach to third-party channels including travel agencies and aggregators, ensuring seamless access to our products and services. Together, we are shaping the future of travel retailing and delivering enhanced value to our passengers.
Ridha Al Lawati
Acting Vice President
We at Oman Air are all about memorable travel experiences, our signature hospitality, and believe modern, intelligent technology is foundational to deliver on those promises. We look forward to working alongside travel technology innovators like Sabre to shape the future and deliver retail experiences travelers expect.
Thomas Kurian
CEO
Airlines are becoming sophisticated retailers and need the same data-driven insights and AI tools to optimize their businesses and better serve their customers as other consumer services. Through our work with Sabre, we are helping airlines harness their data to make faster, more informed decisions that improve operations, personalize marketing, and ultimately increase customer satisfaction.
Sebastian Holfert
Senior Product Manager
Our partnership with Sabre in our ever-changing industry, signals our deep and mutual commitment to a modernized retailing vision. Not only does SIRAX/ONE Order minimize complexity and costs for all finance processes, but together we can ensure a smooth transition for airlines as they journey from traditional to modern retailing.
Nick Ashton
Global Airline Lead
We are thrilled to be a technology partner of SabreMosaic as the industry transitions towards offers and orders. SabreMosaic’s focus on enhancing traveler choice aligns perfectly with Protect Group’s non-insurance ancillaries. Their dynamic and open platform is a perfect fit with our API-powered solutions. Together, our solutions enhance Customer Experience for travelers and boost revenue for airlines
Richard Bye
CEO
Sabre formed a strategic partnership with iCoupon, the leading intelligent vouchering solution provider for open, modern retailing. Together, we share a mutual commitment to customer-centric technology, empowering airlines worldwide to optimize their disruption management strategies. We are excited to have iCoupon be part of the Sabre partner ecosystem.
Explore how SabreMosaic can help transform your airline
Offer and order explained
New to the offer and order model? Learn how it’s transforming airline retailing—what it is, why it matters, and what’s changing as the industry moves beyond legacy systems
What are offers and orders?
To meet the increasing demands on travel, the airline industry is embracing modern retailing supported by an offer-order model. So, what exactly does this mean?
The offer-order model allows airlines to sell more personalized products and bundles based on unique traveler needs. It also simplifies servicing, settlement, and the traveler experience. Watch the full video to learn more.
Why change?
Airlines will be able to create, fulfill and service personalized, higher-margin content. You will also use real-time data flows to grow revenue and help reduce costs. Plus, you’ll have a greater ability to form partnerships that enable you to offer air and non-air products.
What will change?
In the move to offers and orders, some things will change. But we don’t think you’ll miss them.
Legacy systems and processes, including the PSS, booking classes, fare filing, PNR, eTickets, and EMD will most likely go away or evolve. These longtime hindrances will be replaced by new ways of working, driven by technological advances.
Disclaimer: these videos are for concept demonstration purposes only
DEMO
Experimentation framework to leverage retailing opportunities
What if airlines could test multiple retailing variables in a live-shopping environment, while receiving actionable real time performance insights? The new experimentation framework – enabled by Sabre’s strategic partnership with Google Cloud – is designed to automatically adapt to customer desires and marketplace conditions. It maximizes revenue opportunities and ensures a successful end-to-end experience.
Disclaimer: these videos are for concept demonstration purposes only
DEMO
Transparent view of the customer experience
Until now, airlines have been blind to truly understanding a traveler’s full shopping history. Using an offer and order-based model, backed by AI technology, airlines can use new data-driven insights to help them become better retailers. Airlines can now answer questions such as: “Why did a traveler book a middle seat?” and “Was that their preference or the last one available?”. Travelers benefit from personalized offers and simpler booking flows, while airlines gain valuable marketplace insights with end-to-end visibility
Disclaimer: these videos are for concept demonstration purposes only
DEMO
Ancillary Seat Experimentation
With the latest integration of ancillary seats into Sabre’s Retail Travel Marketplace Experimentation Framework, airlines have the flexibility to design their own seat experiments. Take advantage of simplified machine learning to optimize offers and value to your customers. Learn how.
